FREE does NOT equal junk. You’ll learn more in this SEO course than most all paid courses on SEO. You’ll learn only the things you need to know to get a #1 ranking in Google, while avoiding the fluff and filler that isn’t important.
Before optimizing your website, you MUST find “buyer” keywords. Do not go after “browser” keywords, which is almost every case are the super high search count keywords. These are the keywords that MOST people try to rank for. Don’t waste your time.
Browser keywords will bring you a ton of traffic that will rank you well for
this (which is extremely difficult) ; however, this traffic will not convert
into buyers (i.e. money in your pocket). If anything you’ll be paying more, is
money to your webhost for bandwidth.
When starting out, use The Google Search Term Suggestion tool for your keyword research. This tool is located here:
"adwords.google.com/select/KeywordToolExternal"
"adwords.google.com/select/KeywordToolExternal"
While comparing 3 different types of keywords, from browser keyword to buyer
keyword:
- diet: 37,200,000 searches per month
- diet program: 246,000 searches per month
- the diet solution program: 14,800 “buyer” searches per month!
You will see that browser keywords typically will send you A LOT more traffic; however, they’re not only much harder to rank for, but won’t make you anywhere near as many sales as a “buyer” keyword like “the diet solution program”.
Optimizing your website for a long tail phrase like “the
diet solution program” will still contribute to your ranking slightly higher for
the short tail keywords: diet AND diet program, because both of these words are
included in the long tail keyword: the diet solution program.
To find good buyer keywords, you can simply include words like: buy, purchase, get, discount etc. in front of your main keyword. An example would be:
- buy Christmas gift baskets
- purchase Nintendo Wii
- discount printer paper
- etc.
To assess how competitive a market is, in terms of how hard it will be for you to rank in Google for the specific keyword, you’ll need to perform the following steps:
Step 1: Open a spreadsheet up and make columns for website, Google page rank, total links, page title, h1 header tags, h2 header tags, bold tags, alt image tags, keyword density.
Step 2: Visit each of the top 10 ranked websites and fill in each column with the appropriate data related to each website.
Step 1: Open a spreadsheet up and make columns for website, Google page rank, total links, page title, h1 header tags, h2 header tags, bold tags, alt image tags, keyword density.
Step 2: Visit each of the top 10 ranked websites and fill in each column with the appropriate data related to each website.
- website: The full URL of the website ranked in Google for the keyword.
- Google page rank: A number that Google assigns to each web page on the internet to determine how powerful the URL is. To see Google page rank, you need the Google toolbar installed. You can download and install the Google toolbar here: http://toolbar.google.com
- total links: the total number of links pointing to the website ranked in Google. To get this information, you’ll need to visit Yahoo.com and input this search command: link:http://www.WhateverTheDomainIs.com and then perform a search.
The reason we’re using Yahoo here is because Yahoo gives a better, more thorough list of all of the websites linking to the website you input. Google no longer gives us a full list. They don’t display it publicly because they don’t want people like us manipulating their search results, which is what we’re able to do with this information
Google details websites to be able from the MOST POWERFUL weblink at the top, to the least powerful at the end. This is very important because you will know that if you could get a weblink from the top website in Yahoo’s outcomes, you know that particular web page would help increase your Look for engines position more than any other weblink.page title: The headline of the website rated in Look for engines. This is the writing situated within the labels. Your primary keyword and key phrase should appear in the headline of the website. You should say yes or no on the worksheet as to whether or not the Look for engines rated web page is using their keyword and key phrase here.
h1 headlines tags: A unique going tag that websites use. Think of it as an content headline or content going. Usually this written text is bigger on the website. To see this, you must look at the “source code” of the Look for engines rated web page. To do this, just click “view” and then “course” within the top of your web browser. Then search for <h1>or</h1> Then look at the writing between those 2 labels. That is the h1 headlines tag. Your keyword and key phrase should be within an h1 headlines tag. You should say “yes” or “no” on the worksheet as to whether or not the Look for engines rated web page is using their keyword and key phrase here.
h2 headlines tag: Same as h1 headlines tag, but it says h2. This is kind of a sub going. You should say yes or no on the worksheet as to whether or not the Look for engines rated web page is using their keyword and key phrase here.
bold tags: The search phrases that are more vivid on the Look for engines rated web page. This is the writing within <b></b> labels. You should say “yes” or “no” on the worksheet as to whether or not the Look for engines rated web page is using their keyword and key phrase here.
alt picture tags: The written text situated within pictures on the Look for engines rated web page. You should have your primary keyword and key phrase PLUS the phrase “image” within the alt tag. You should say “yes” or “no” on the worksheet as to whether or not the Look for engines rated web page is using their keyword and key phrase here.
keyword density: Not a amount. This is whether or not the Look for engines rated web page had the keyword and key phrase at the top, center, and base of their web page. You should do this. You should say “yes” or “no” on the worksheet as to whether or not the Look for engines rated web page is using their keyword and key phrase in all of the locations here.
Step 3: Get averages of the Google page rank column, and the total links column to get a rough idea of what sort of Page Rank and total links you’ll need to get into the top 10. Also, look at the #10 ranked website’s stats to see the minimum you’ll need to hit the top 10.
Look for keywords that have over 1,000 monthly searches.
Look for keywords where the #10 ranked website on Google for that keyword has less than 1,000 links when using the “link:” command on Yahoo.
Look for keywords where the #10 ranked website on Google is a Page Rank 3 or lower.
Look for BUYER keywords only.
In the next lesson I’m going to go over exactly what you’ll need to change/fix on your own website to make sure that your “on page optimization” is 100% perfect so you’ll get as much of a boost in Google as possible, by making a few small tweaks to your website itself. Stay tuned for tomorrow!
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